As COVID-19 tremendously spreads around the globe these days, Italy remains one of the worst-hit nations in the world.
The Italian fashion system, alike many other sectors, is being profoundly damaged by the coronavirus pandemic.
While billionaires around the world are generously contributing to the fight against the pandemic, Italy’s wealthiest have been focusing on the battle at home.
For everyone operating in the fashion sector it has been especially comforting to know that the biggest names in the industry are hugely donating right now, in order to contribute to the fight against the virus.
Fashion legend Giorgio
Armani donated about $2.2 million to hospitals in important cities in the North of Italy, like Milan, Rome and Bergamo, sustaining the Italian health sector.
Gucci is about to donate 2 million euros to fight the COVID-19 pandemic, in two separate campaigns in favour of Italy and the World Health Organization.
Prada, from its side, after having donated several intensive care units to hospitals in Milan, has now announced that it will be producing 80,000 medical overalls and 110,000 masks for healthcare personnel.
Even famous influencer and celebrity Chiara Ferragni, and her husband, have made a personal donation of 100,000 euros. The couple has also launched a crowdfunding campaign that has raised more than four million euros in donations, in favour of the creation of new hospital beds in intensive care areas of Milan’s San Raffaele hospital.
Sofashion 