Shopping in Milan: where to go

No one really knows when, but sooner or later we will all be able to go back to our normal lives, returning to our activities, work and leisure, and we will be finally able to travel around again. When the day will come, you should not be found unprepared, right? If you love fashion, maybe one of the first thing you will be thinking of is a shopping trip to Milan, one of the world’s capitals of style and design. Should this be the case, here are some insider’s tips for you.

Milan is particularly famous for Via Montenapoleone, the high street dedicated to the most exclusive luxury brands of the planet, with its neighboring Via della Spiga, studded with an array of sophisticated boutiques, stunningly arranged shop windows, superb historical residences and ancient workshops turned into showrooms by the most famous designers. In Italy the ideas of fashion and style, on one hand, and history and tradition, on the other hand, are concepts strictly connected, that cannot be torn apart. In fact, this area, now the most elegant and sought-after shopping district in Milan, was once home to the aristocrats and prominent members of the Italian society, the refined opulence of whom still reflects in the splendid architectures of the palatial buildings. This is also the area of the Teatro alla Scala, probably the most famous opera house in the world.

At a walking distance there is the beautiful Brera, a district soaked with a bohemian and trendy atmosphere, which also makes it the coolest place for an aperitivo. In Brera’s narrow streets and alleys there are many boutiques showcasing highly curated collections, handcrafted jewelry shops, showrooms, antiques and art galleries. In fact, in these neighborhoods one can visit the Pinacoteca di Brera, the public art gallery containing one of the foremost collections of Italian paintings, most of which from the Renaissance.

A few 100 meters away from Brera you can find the extraordinary modern surroundings of Piazza Gae Aulenti, where newly built skyscrapers enclose a pedestrian area exclusively dedicated to the most famous and outstanding fashion brands. From Piazza Gae Aulenti you can also admire the buildings named Bosco Verticale -Vertical Forest -, two residential towers that contain more than 20.000 trees and perennial plants, which make a beautiful model for sustainable residential construction that have received several world awards for excellence.

No one visiting Milan should ever miss the central square, Piazza Duomo, with its majestic cathedral, aslo the emblem of the city. From the Duomo you can stroll along Corso Vittorio Emanuele II, the oldest boulevard in Milan (nowadays always crowed with tourists and locals), where all the major international brands and department stores line up their window shops. In Piazza Duomo you may enjoy a splendid panoramic view of the city from the nearby Terrazza Martini.

A more casual and urban style, dominates the district of the Navigli, the ancient waterways of Milan. This is the most colourful and picturesque corner of the city, with a very vintage feel. It is one of the most popular areas too, loved by crowds of young Milaneses enjoying all day long a large variety of bars, pubs and restaurants, with their dehors set all along the canals. But is also a great shopping destination where you can find many independent brands, unique pieces, jewelry workshops, and handmade creations by local designers.

The gorgeous contemporary lines of the residential spaces designed by the Iraqi architect Zaha Hadid – grand yet harmonious white blocks in the shape of cruise ships – can be admired around the area named CityLife, which is also the newest shopping district in Milan, a large mall offering more than 80 stores and boutiques, packed with the latest collection by popular fashion brands, plus a wide choice of restaurants, cafeterias, and theatres.

Last but not least, Milan has one of the longest shopping avenues in Europe, which is Corso Buonos Aires, with its 350 shops mostly dedicated to fashion.

The show must go on

Shortly after the statement issued by Fédération de la Haute Couture et de la Mode, announcing that Paris Fashion Week will return in September, precisely between September 28th and October 6th, for the women’s Spring/Summer 2021 shows, even Camera Nazionale della Moda – Italy’s trade body for fashion – just confirmed that September fashion week will go ahead as scheduled, and shows will take place in Milan between the 22nd and the 28th September covering both women’s and men’s collection.
In fact Milan Men’s Fashion shows and presentations that were scheduled from the 19th to the 23rd June 2020, could not take place due to the uncertainty of the current situation, and thus have been moved to September.
In the meantime, Camera Nazionale della Moda has been working to set the Digital Fashion Week that will soon take place, from the 14th to the 17th July, with 37 luxury brands taking part in the event.
Digital Fashion Week was born as a response to the social distancing and the difficulty of traveling imposed by the world health situation. The Corona virus crisis has led to brands seeking new and innovative ways to present their collections for fashion weeks. It is expected that mostly all physical fashion weeks will be now run alongside specially-created online platforms, and it is also possible that, if before the crisis the digital was complementary to the physical, now the physical will be complementary to the digital.
Nevertheless Camera Nazionale della Moda’s president, Carolo Capasa said in a statement that in September “it will be possible to return to face-to-face appointments, which remain fundamental in promoting the enormous production and creative value of Made in Italy”.
While some can see all this as a favorable sign that global society is slowly returning to normality, others may throw ‘money before health’ criticism to the big luxury fashion houses, who are determined that, despite the crises, the show must go on after all. Visit Camera Nazionale della Moda official website here: https://www.cameramoda.it/en/

What is on: Milan Fashion Week

Just few more days and the city of Milan will become a living catwalk, with the presentation of many collections by the biggest names in the fashion industry. From February the 18th to the 24th Milan will host an incredible number of fashion shows, catwalks, presentations, and fashion-related cultural events, bringing exceptional inspiration to all fashion professionals and enthusiasts around the world.
Beside the extraordinary limelight happenings featuring the most famous brands – Gucci, Armani, Fendi and so on – as every year there will also be an interesting section – named the Fashion Hub Market – specifically dedicated to selected emerging designers, who will present to the public their ready-to-wear and accessories collections, with a special focus on the superb Italian traditional expertise in the making of apparels and accessories.
The Milan Fashion Week will also feature the ‘Africa Now’ section, which is an exclusive space offered to the brilliant imagination of new designers from the continent, who were capable of bringing forward the powerful identity of African fashion. This is the second year that the MFW reserves a special interest to emerging African brands, which also reflects the fashion trend rich in wonderful prints, warm colours, and ethnic style that we have all been seeing around (and loving!) so much since a while.
Last but not least, this fashion week edition will have a special eye for sustainability. Most shows set-ups have been made using low-impact, recycled materials; all hosted events will be plastic free, and only recycled paper will be used. One more good reason not to miss the MFW February 2020.

For more updates on MFW 2020 you can visit the official website at http://www.cameramoda.it