Shortly after the statement issued by Fédération de la Haute Couture et de la Mode, announcing that Paris Fashion Week will return in September, precisely between September 28th and October 6th, for the women’s Spring/Summer 2021 shows, even Camera Nazionale della Moda – Italy’s trade body for fashion – just confirmed that September fashion week will go ahead as scheduled, and shows will take place in Milan between the 22nd and the 28th September covering both women’s and men’s collection.
In fact Milan Men’s Fashion shows and presentations that were scheduled from the 19th to the 23rd June 2020, could not take place due to the uncertainty of the current situation, and thus have been moved to September.
In the meantime, Camera Nazionale della Moda has been working to set the Digital Fashion Week that will soon take place, from the 14th to the 17th July, with 37 luxury brands taking part in the event.
Digital Fashion Week was born as a response to the social distancing and the difficulty of traveling imposed by the world health situation. The Corona virus crisis has led to brands seeking new and innovative ways to present their collections for fashion weeks. It is expected that mostly all physical fashion weeks will be now run alongside specially-created online platforms, and it is also possible that, if before the crisis the digital was complementary to the physical, now the physical will be complementary to the digital.
Nevertheless Camera Nazionale della Moda’s president, Carolo Capasa said in a statement that in September “it will be possible to return to face-to-face appointments, which remain fundamental in promoting the enormous production and creative value of Made in Italy”.
While some can see all this as a favorable sign that global society is slowly returning to normality, others may throw ‘money before health’ criticism to the big luxury fashion houses, who are determined that, despite the crises, the show must go on after all. Visit Camera Nazionale della Moda official website here: https://www.cameramoda.it/en/
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