Fashion Week 2020 – Sofashion

Shortly after the statement issued by Fédération de la Haute Couture et de la Mode, announcing that Paris Fashion Week will return in September, precisely between September 28th and October 6th, for the women’s Spring/Summer 2021 shows, even Camera Nazionale della Moda – Italy’s trade body for fashion – just confirmed that September fashion week will go ahead as scheduled, and shows will take place in Milan between the 22nd and the 28th September covering both women’s and men’s collection.
In fact Milan Men’s Fashion shows and presentations that were scheduled from the 19th to the 23rd June 2020, could not take place due to the uncertainty of the current situation, and thus have been moved to September.
In the meantime, Camera Nazionale della Moda has been working to set the Digital Fashion Week that will soon take place, from the 14th to the 17th July, with 37 luxury brands taking part in the event.
Digital Fashion Week was born as a response to the social distancing and the difficulty of traveling imposed by the world health situation. The Corona virus crisis has led to brands seeking new and innovative ways to present their collections for fashion weeks. It is expected that mostly all physical fashion weeks will be now run alongside specially-created online platforms, and it is also possible that, if before the crisis the digital was complementary to the physical, now the physical will be complementary to the digital.
Nevertheless Camera Nazionale della Moda’s president, Carolo Capasa said in a statement that in September “it will be possible to return to face-to-face appointments, which remain fundamental in promoting the enormous production and creative value of Made in Italy”.
While some can see all this as a favorable sign that global society is slowly returning to normality, others may throw ‘money before health’ criticism to the big luxury fashion houses, who are determined that, despite the crises, the show must go on after all. Visit Camera Nazionale della Moda official website here: https://www.cameramoda.it/en/

Just few more days and the city of Milan will become a living catwalk, with the presentation of many collections by the biggest names in the fashion industry. From February the 18th to the 24th Milan will host an incredible number of fashion shows, catwalks, presentations, and fashion-related cultural events, bringing exceptional inspiration to all fashion professionals and enthusiasts around the world.
Beside the extraordinary limelight happenings featuring the most famous brands – Gucci, Armani, Fendi and so on – as every year there will also be an interesting section – named the Fashion Hub Market – specifically dedicated to selected emerging designers, who will present to the public their ready-to-wear and accessories collections, with a special focus on the superb Italian traditional expertise in the making of apparels and accessories.
The Milan Fashion Week will also feature the ‘Africa Now’ section, which is an exclusive space offered to the brilliant imagination of new designers from the continent, who were capable of bringing forward the powerful identity of African fashion. This is the second year that the MFW reserves a special interest to emerging African brands, which also reflects the fashion trend rich in wonderful prints, warm colours, and ethnic style that we have all been seeing around (and loving!) so much since a while.
Last but not least, this fashion week edition will have a special eye for sustainability. Most shows set-ups have been made using low-impact, recycled materials; all hosted events will be plastic free, and only recycled paper will be used. One more good reason not to miss the MFW February 2020.

For more updates on MFW 2020 you can visit the official website at http://www.cameramoda.it