The weather has changed bringing along gloomy days and rain, but it is not the time to be sorrowful thinking about the summer that its now past and gone. As in the air we can already feel the scent of the winter’s holiday season approaching, and the first signs of excitement for the most celebrated days of the year, let’s think about the closet, and what to wear on those festive days which are always full of events and party occasions. In the Fly Girl FW 2023/2024 collection there are many proposals suitable for evening and for the most dazzling moments of the year, with beautiful midi dresses and long dresses, body- hugging or flowing, that have an almost ’40s glamorous style, in glowing and glossy fabrics, to shine just like a Hollywood star. The colors are intense and varied, from mauve to violet passing through lilac and all its shades, and from light blue to turquoise, aviator blue, bottle-green. This highly glamorous inspiration does not spare even the suit, a fashion staple so on trend this season, which is styled in a seductive and decisive cut. Fly Girl is one of the most sought-after Italian brands, offering products capable of keeping the perfect balance between the latest trends and the desire to offer its clients a sense of timeless elegance. Last but not least, another strong point of this brand is an impressively good value for money. Fly Girl is defenetely a brand to keep in mind. If you are a retailer, you can order the FW 2023/2024 FLY GIRL Collection through us. Please don’t hesitate to contact us for more information, we will be happy to help.
The oversize clothing is a fashion trend that probably none of us has failed to notice in the past few years. Season after season, in fact, we have seen trousers, tops, blazers and coats, becoming dramatically wider, longer, and larger. Influential designers on the Italian and international fashion scene in recent times have ever more focused on the creation of a sophisticated urban style with innovative shapes and exaggerated proportions. On their side, fashion consumers have enthusiastically embraced the trend, be it for its aesthetics, or for a new, more compelling desire for comfort. Could it be that after the pandemic our lifestyle has evolved towards softer patterns, nurturing an increased awareness of the need for a slower pace in our society? If the answer is yes, these changes are certainly mirroring a new attitude towards fashion too, as the demand for trendy loose-fitted clothing tells about the modern woman’s desire for an original contemporary style, capable of being unique, refined and relaxed at once. But to avoid misrepresentations of this new aesthetic, let’s not confuse it with the ‘grunge’ look, which also has often been characterized by extra-large garments. That 80s’ / 90s’ trend, as well as all its more recent reminiscences, was in fact strictly limited to casual clothing and street-style, whereas the contemporary oversize trend we are here referring to encompasses sophisticated designs capable of expressing elegance and charisma. Just think about the recent popularity of the oversize suit – a glamorous and empowering modern twist to a classic fashion staple – that has become a must-have in all the latest collections by the most renowned fashion brands. Not only the styles are smart and classy: fabrics are luxurious, and the tailoring is well-structured and impeccable, carefully avoiding the risk that what is ‘oversize’ gets wrongly perceived as ‘sloppy’ instead. Not crossing the line between oversize and too-large or wrongly fitted, in fact, could be tricky, yet to an expert eye this boundary is unmistakable: if the garment fits in some key areas and there is an appropriate balance, and – mostly – if it exudes style, creativity, and elegance in the overall, then the garment is as it was intended. One could see in oversize clothing a display of the gender fluid approach to fashion, or even an androgynous inspiration. More obviously, the oversize trend tries to define a more subtle sensuality, where the feminine shape is not immediately revealed by fitted clothing, but just perceived under a wider amount of fabric, accompanied by a sense of strength, self-confidence, and glamorous uniqueness.
The Milan Fashion Week just came to an end few days ago, presenting fabulous Italian collections for Spring Summer 2023, beautifully designed garments that fashionistas around the world will be able try on next season in the most exquisite boutiques and stores. With over 200 appointments, between shows and events, and thousands of visitors – buyers, models, photographer…and the many tourists attracted by the typical glamour of the sector – Milan Fashion Week has been an excellent opportunity to restart the Italian fashion industry at a fast pace after the recent difficult years. Although we appreciated every moment of it, here is a list of our highlights, that is what we loved the most.
Armani
The Spring Summer collection 2023 by Armani was enchanting and wonderful as always. Giorgio Armani lives true to himself with very recognizable designs that remain within a clear stylistic sign, where lightness and natural elegance are predominant. Fil d’Or (Golden Thread)- the name of Giorgio Armani’s collection – alludes to the abundancy of sparkle, from the use of both shimmering and luminous materials and details, to bring, as the designer says, a little light in these turbulent days. But it is a soft sparkle, not a loud one, consistent with the classicism and the delicacy that has always distinguished the brand. The Armani show presented more than fifty looks, with elongated silhouettes, fluid lines, in soft and lightly coloured looks, both in the typical Armani’s neutral tones, as sand and pale grey, and in an unexpected declination of the blue colour in different shades.
Moncler
One of the most memorable events in this edition of the Milan Fashion Week was undoubtedly the Moncler’s show. The brand celebrated its 70th anniversary in the spectacular Piazza del Duomo, kicking off a 70-day program of international events. In honour of the brand’s foundation date, the show involved a total of 1952 people. Musicians, models, and dancers, all identically and choreographically dressed in white with the iconic Maya down jacket.
Gucci Also surprising was the Gucci show, whose creative director Alessandro Michele explored the theme of identical twins. The designer imagined and realised a show marked by a very theatrical taste, staging 68 pairs of identical twins. The show featured amazing styles for the next Spring Summer season, mostly centered on a reinterpretation of the late ’70s and ’80s.
Elisabetta Franchi
Elisabetta Franchi displayed an exciting collection, drawing inspiration from the Latin world on the Southern hemisphere. A sensual collection packed with very feminine dresses, relying on the subtle contrast between sexy silhouettes, on the one hand, and the use of sophisticated neutrals only – white, cream, beige, chocolate brown – on the other hand. Mini skirts alternate with long ones, featuring fringes as a recurring motive. The geometrical theme and the use of ethnic prints are pervading the entire collection, gifting it with a sense of tribal elegance.
Moschino
Extravagant and ironic as usual Moschino has developed an ‘inflatable couture’ theme. The 2023 Spring Summer show by Moschino in Milan, in fact, featured an array of colorful styles of dresses and suits, everywhere accessorized with unexpected beach inflatables details. Because ‘ there’s no freedom without chaos” , as the designer once said.
Tod’s
At Tod’s the Spring Summer 2023 collection offers once again a perfectly classic and wearable wardrobe, devoid of any extravagant accent. And as always, the emphasis is on the exceptional quality of the materials used and the tailoring knowledge.
Record high temperatures are reported all over western Europe these days, and it is becoming ever more difficult to feel comfortable in this extreme weather. For all of us who are not yet enjoying the sea breeze on a sunbed, with a mojito in one hand and a good book in the other, the thought of the approaching holidays is the one and only solace. But in the meanwhile, a fundamental question for everyone right now is: what to wear in this unreasonably hot weather? We have put together some ideas to help you beat the heat in style in this super warm summer. Here are our helpful hints:
Choose your fabric right Whatever the style, make sure you go for fabrics that can keep your body cool and dry. One of the best options for really warm temperatures is linen. This natural and noble fabric has many good qualities. It is antiallergic, comfortable, and absorbent. Linen drives heat away from the body, which is the reason why it is one of the most recommended fabrics for warm weather. Also, linen is a very resistant and durable fabric, so you can be sure that, whatever the price you pay, your garment in linen will last for long. Silk is also a perfect choice for a really warm day. Elegant and beautiful to wear and to look at, silk is light and soft on the skin, and can keep you cool on every summer occasion. Another good option for the hot weather is viscose, which is similar to silk in terms of fluidity and softness, although it is less expensive than silk. Summer dresses in viscose are always really fresh and comfortable to wear, and a perfect choice for many different situations, including the beach.
Linen dress by Italian fashion brand Iconique
2. Total white Choosing your colour right also makes a big difference to the way you may feel under the fiery sun. As we all know, dark colours absorb more light and heat than clear ones, so the total white look is obviously a recurrent favourite every summer. White summer dresses always have an irresistible, effortlessly chic appeal, while white trousers are undoubtedly one of the most elegant and classy choices for the summer, especially when they are paired with a blazer in the same nuance.
Total white look by Italian fashion brand Rosso 35
3. Cut-outs and slit Cut-out dresses and slits have the double advantage of being extremely sexy, making at the same time the perfect solution for the hottest days. A skin-revealing dress – be it through naked shoulders, an open back, or sculpted bits of the abdomen – can surely make you feel fresh in the extreme summer weather. This is also one of the hottest trends right now. It started in 2021 and followed us through almost all Italian Spring Summercollections in 2022. Surely it’s a style that will be around for a while.
4. Sundresses This is definitely the most comfortable and versatile summer piece. Italian fashion brands have designed many different styles of sundresses this season, that can be as good for the beach as for any special occasion – just paired them with the right shoes and complementing accessories. Thanks to their unstructured shape, sundresses are extremely easy to wear, comfortable and perfectly fresh.
5. Bright colours Bright colours are a synonym of summer. This year fuchsia and hot pink have been the undisputed masters of all colours on the runaways, followed by electric blue, kiwi green, lemon, and the rainbow of all the different neon hues in between. These bright and happy colours keep us cool during the hot days of summer, also benefiting our mood, with their energising power and optimistic vibe. A neon monochromatic outfit will give you an absolutely glamorous allure, but even just one piece in a vibrant bright hue can be enough to create a statement-making outfit.
5. Co-ords sets Co-ords sets are totally on-trend this summer, and are one of your best options if you wish to dress with no effort. In fact, there is no easier way to get trendy than with a co-ord set. These two pieces are designed to look good together, and offer a wonderful, easy alternative to traditional outfits for every occasion. Although co-ordinated sets come in every fabric and style, most often this two-piece outfit is made of cropped tops and sleeveless blouses, and/or a miniskirt or a pair of shorts.
It is unquestionable that pink is the most girly and feminine hue in the colour spectrum, with its whole range of delightful variations. If you are one of the many pink enthusiast, you will be happy to know that this all time favorite is on top of the list in every 2023 spring summer collection. Fashion designers, in fact, have already established that we will wear pink – in all its shades – for many of the following months. Undoubtedly pink is the perfect colour for spring, full of promises of good things to come. A hue that awakes positive energy and at the same time inspires sensations of peacefulness and relaxation. There are many different shades of pink, each of them suggesting a very defined mood. From the soft and romantic atmospheres of pastel pink, baby pink and candy pink, to the classic and sophisticated accents of dusky pink and peach pink, up to the bold and statement-making fuchsia, a shade which was very popular in the ’80s, and that is having now an obvious resurgence as that glossy decade comes back in fashion. The most interesting shade of pink, as seen on this season’s runways, is precisely a slight, but significant, variation of fuchsia towards a rather warmer tone. It is called pacific pink, as it recalls the enchanting colours of the sunset over the Pacific ocean. But the most popular shade of pink will definetely be bubble gum pink, alias Barbie pink, set to be one of the favourite trend for all Barbie lovers and ladies in general, after the planetary success of the Hollywood movie starring the marvellous Margot Robbie. One of this season’s most popular trend is the daring and unexpected mix of pastel colours, like lime green or bright yellow, paired with fuchsia and pink, creating exuberant combinations that are an injection of vitality and good mood. But the key piece for this season comes with a monochromatic inspiration, and it is the pink suit, certainly the number one fashion staple to add to your wardrobe. This season the pink suit has enticed the creativity of the best Italian brands and designers, who have created stunning two-pieces sets that are empowering and extremely feminine at the same time, surely a contrast that commands attention.
by Dixie by Dixieby Maryleyby MaryleyBy Maryleyby Le Streghe
While most part of the older generation is still struggling with the mere notion of gender fluidity, in this very moment, out there, countless millennial and Z generation shoppers are searching for inspiration, buying clothes that can freely and creatively express a newly defined – or undefined – sexual identity. For these open-minded new generations who don’t fit in a box, gender fluidity is a very clear concept that is becoming a key factor even for the fashion sector. Both designers and retailers are starting to take this into account, in order to be able to respond to a demand that comes from an increasingly diverse clientele. But how would one define a gender fluid style? The concept goes well beyond the idea of subverting the fashion clichés so deeply rooted in our culture. Blue is for boys and pink for girls, we were thought, but just changing the rules is not sufficient now. And it is not about creating or selling unisex clothing either, in the sense of neutral clothes that uniform and minimise sexuality. We could say that while unisex collections are an understatement of gender and sexuality, levelling male and female designs under rather anonymous clothing, on the contrary gender fluid fashion is a fierce statement about the freedom to exhibit a very personal style, an unexpected self-portrait that disregards all gender norms and celebrates diversity. It’s about the right to represent everyone’s own sexual identity, beyond all ancient boundaries, taking in the fact that the perspective may change at any time. The results may be surprising some times at first sight, but they are often amazing in terms of style, innovation, creativity and expressiveness. Obviously, the softening of the borders that divide genders is becoming a new source of inspiration, and fashion brands are increasingly proposing fluid atmospheres, designing garments that can appeal to both the feminine and the masculine, seeking an interpretation that is not binary, where a personal style, creative and unique – from the gender point of view as well – can take shape. Italian fashion, as a world leader in terms of forward-thinking and creativity, is not going to step behind in the acknowledgment of the new gender perception. In Italy, the gender fluid fashion was anticipated, years back, by Italian designer, Giorgio Armani. The most peculiar trait of Armani, in fact, has always been a fluid inspiration, capable of moving graciously from the female to the male universe and back, claiming and merging, for both genders indistinctively, sweetness and empowerment. Already at the beginning of the 80s’ Armani deconstructed the male ⁹ in order to adapt it elegantly to the feminine body, and started making male garments with soft fabrics, gifting the masculine wardrobe with effortlessly sophisticated pieces that, before then, belonged only to women.
At the beginning of FW 21/22 season, Italian luxury brand Gucci has launched MX, a gender fluid collection with its own dedicated section even on the official website. Presenting the collection, the Italian world-wide famous brand has clearly stated its intention, which is to celebrate self-expression in the name of gender equality, and to emphasize the dissolving lines of the gender divide, portraying the masculine and the feminine as very ephemeral and relative concepts. This dynamic and pioneering starting point will surely reflect on future collections by other brands, both Italian and international, be it high-end collections, or ready-to-wear productions, encouraging designers to take similar assertive steps towards inclusiveness. Let’s take note, as this is certainly not just a trend, but rather the evidence of a new cultural behaviour that is here to stay.
Gucci’s new MX Collection Gucci’s new MX Collection
It really seems like, after years of unchallenged domination, the obsession with using neutral tones in the cooler season has come to an end. Winter minimalist colour combinations based on neutrals are surely on their way out. This season designers have embraced a rainbow of colours like never before, replacing typical winter neutrals tones with bright, statement-making hues. The new collections by the best Italian fashion brands are right now parading a stunning array of winter garments in bold colours, suggesting a more daring and adventurous way to dress in style during the coming cold days. The rule is no rule: bold colours are mixed spontaneously and randomly, in joyous combinations that are capable of injecting good mood. Black, white, grey and beige, with all their variations, can be used only as accents to soften new bright outfits that will definitely uplift our winter blues.
Joleen
Joleen
Joleen
Operà fashion
See the New Collections by the best Italian Brands
Geometric patterns have been all over the runways since a while, and this season is no exception to the consistency of this trend. Collections for the coming FW 2021 Italian fashion are also featuring a variety of geometric patterns. Classic check patterns, ‘pied-de-poule’ and tartan prints; small and large stripes – in monochrome or multicoloured; large modern prints or retro mini-prints that repeat geometric motives: all of this is too be seen throughout every category of Italian fashion’s womanswear in the coming months, in styles that go from casual and fun-to wear, to classic and statement-making outfits. Be prepared!
One of the most loved Italian brands, at home and abroad, Rinascimento embodies a concept of elegance and feminine beauty that is very graceful and delicate. Rinascimento clothing are always capable of reflecting the new fashion trends, and are inspired by a modern and refined young woman who is romantic and glamorous at the same time. Collections by Rinascimento have a classical appeal, which is softened by a general airiness in the lines, colours and fabrics. The brand focuses particularly on its exquisite dresses, featuring an array of details, like pleats, layers, and fine ruffles, as well as a profusion of delicate decorative motives and embellishments. The colour palette tends more towards sorbet hues and soft tones rather than bold ones. Every collection offers an extremely large variety of styles, with a particular focus on party dresses, formal gowns, and attires. The brand is in fact renowned for its stylish and fashionable dresses perfect for every special occasion, ceremony or event. Rinascimento‘s story started in the Italian region of Emilia Romagna back in the ’60s, a place and a time infused with joy, glamour, abundance, and the love for life and all its pleasures: in other words, la Dolce Vita, which is the same spirit that can still be perceived in all collections by this brand. Since the beginning, clothing by Rinascimento are designed and made in Italy, relying on a traditional sartorial know-how which is particularly noticeable in that region. The fame of Rinascimento has grown incessantly in the last two decades, as the brand embraced the fast-fashion model, consistently supplying a very wide assortment of fashionable and stylish clothing through an extremely rapid time frame. The brand expanded both in Italy and abroad, and is now available in more than 90 countries, with over 7000 stores worldwide selling Rinascimento garments. Impressive figures, that brings the brand at the highest level of the ready-to wear sector. Rinascimento was also one of the first Italian brand to offer a B2B e-commerce platform, allowing retailers to benefit from a flexible selling channel and real-time inventory. Read more on Rinascimento on the official website: www. Rinascimento.com
Aniye By is one of the fastest growing Italian brands in terms of popularity, as well as one of the most imaginative. Aniye By creates unique collections, particularly loved by the young and cosmopolitan fashionistas. The brand’s inspiration comes from an original blend of styles, where vintage fashion and punk atmospheres from the rocking ’80s, cohabit with contemporary silhouettes, bold colours, and trendy prints. Collections by Aniye By are not for the faint of heart, as they express a strong femininity that can be rigorous and elegant sometimes, or daring and extravagant other times. Yet the mood is always tremendously chic and modern. Long, voluminous dresses alternates with short and sexy bodycon dresses, just as romantic tulle in a rainbow of strong hues take turns with lather and faux-lather in black or metallic shades. The cutting-edge garments created by Aniye By are complemented by a line of accessories, including bags and shoes. There is also a gorgeous beachwear collection, with bikini and one-piece styles featuring animalier prints, neon colour palettes, and intriguing lace inserts. Products by Aniye By are entirely designed and made in Italy, and the brand is deeply rooted in the Italian traditional sartorial expertise. Find more about this brand on Aniye By’s official website on http://www.aniyeby.com
Sofashion 